High street fashion chain Urban Outfitters is preparing to open its first store in Cheltenham, taking an 8,000sq ft. unit in the newly extended retail arm of The Brewery Quarter.

Major news for Cheltenham and The Brewery Quarter, this site will be one of the brand’s only planned openings for 2018. Taking the prime position on the High St within the £30m retail extension of The Brewery Quarter, this will be the 30th UK store opening for the fashion retailer, which is home to some of the most desirable brands including Calvin Klein, Levi’s and Vivienne Westwood.

It is understood that subject to approval from Cheltenham Borough Council for their external signage, the new Urban Outfitters is likely be open to the public in autumn this year.

Anne Hurrell, Asset Manager of NFU Mutual which owns The Brewery Quarter said: “We’re delighted to welcome Urban Outfitters to The Brewery Quarter. The store is a must for the fashion conscious high street shopper and is a welcome coup for Cheltenham and The Brewery Quarter. It shows vested confidence in the centre’s prime retail location and unrivalled offer.”

Nikki Kontarines, Asset Manager for Martin Commercial Properties, which manages the scheme said: “It has always been our intention to secure top quality tenants to the Brewery Quarter and Urban Outfitters will not only anchor the new retail offer but also complement our existing mix of bars and restaurants within the scheme.

“This letting demonstrates the continued confidence in Cheltenham’s retail landscape and with John Lewis on its way in October we expect the offer to improve even further, as more exciting occupiers sign up for available space. We are currently in active discussions with a number of other complimentary tenants and look forward to be making further announcements in the coming months.”

Agent for KLM Retail, Dominic Brady said: “Urban Outfitters has a foothold in every great city across the country; it’s only right that they chose Cheltenham and The Brewery Quarter for their next store opening. The development has an unrivalled location within the town with flexible units which retailers can take full advantage of.”

A spokesperson for Urban Outfitters said: “We’re extremely excited to confirm plans for our Cheltenham store; the town has a superb retail heritage with many great brands already having representation. The Brewery Quarter is the perfect location for us offering a prominent High Street presence in a popular, established scheme. We look forward to quickly making our mark on the Cheltenham High Street, bringing our unrivalled fashion offer to the town. Expect more details to follow regarding our store openings, job opportunities and more.”