Venue at The Brewery Quarter at night

Leasing Brochure 2026

Cheltenham's Social Destination

Position your brand at the centre of culture, community and experience.

The Brewery Quarter on Cheltenham High Street
Introduction

More than a destination.
A place people choose.

The Brewery Quarter is where Cheltenham comes together - day to night, weekday to weekend.

A vibrant, experience-led environment designed for brands that want more than footfall. More engagement. More loyalty. More opportunity.

This is where people choose to spend their time.

The Brewery Quarter on Cheltenham High Street
5 million visitors annually
Combined online audience: 34k
315,000 catchment within 20 minutes
£270m+ economic impact during Gold Cup week
Top 1% UK retail footprint
350,000 sq ft mixed-use destination
High
spend
High
dwell
High return
Location

A town that performs

Cheltenham is one of the UK’s most affluent and culturally vibrant towns - where heritage meets modern living.

Renowned for its world-class festivals and racing calendar, the town attracts a consistent stream of high-value visitors throughout the year. Beyond tourism, a strong local economy and affluent resident base ensure sustained spend across retail and leisure.

Established, resilient and experience-driven, Cheltenham continues to outperform as a destination of choice for both consumers and brands.

Racing and events all year round at Cheltenham Racecourse
Town Hall premium events
Cheltenham's economy is estimated to be worth between £2.5 billion and £3 billion, with projections indicating significant growth to over £4.5 billion within the next decade.
The Promenade premium retail outlets
58k sq ft
Food & Beverage
45k sq ft
Retail
153k sq ft
Leisure
48k sq ft
Office
54
Residential Apartments
104
Bedroom Hotel
356
Onsite spaces
DESTINATION

Built for How People Live Now

The Brewery Quarter is Cheltenham’s premier leisure-led destination, designed around how people live, socialise and spend today.

Blending dining, retail, leisure, workspace and residential, it creates a seamless environment where visitors can move effortlessly between experiences.

It’s a place to meet, relax, work and explore - driving longer dwell times and stronger connections between brands and customers.

Economy

From
Morning
Coffee


TO
EVENING
COCKTAILS

Driven by daily rhythm

Daytime trade is driven by office workers, shoppers, students and young families. Afternoons transition into relaxed social browsing, while evenings and weekends bring energy, atmosphere and high spend through dining and entertainment.

The Brewery Quarter on Cheltenham High Street
Where the energy builds

As day turns to night, the atmosphere comes alive. Dining, drinks and entertainment draw people in to stay longer, creating a vibrant social scene that drives higher spend and repeat visits.

The Brewery Quarter on Cheltenham High Street
THE LINE-UP

Curated for Quality

The Brewery Quarter brings together a carefully selected mix of brands that prioritise quality, creativity and experience.

From premium casual dining and immersive leisure to fashion and lifestyle retail, each operator plays a role in shaping a destination that feels relevant, engaging and distinctive.

This is not a collection of units. It is a considered line-up designed to work together - and perform.

AUDIENCE

An Audience That Matters

Cheltenham attracts a discerning, high-spending audience with a strong appetite for premium experiences.

A blend of affluent professionals, established families and a growing student population creates a diverse and engaged customer base. Nearby office workers and visitors add to a consistent flow of repeat and new audiences.

They are socially active, brand-aware and motivated by experience - driving spend across dining, leisure and retail.

The Brewery Quarter marked an important milestone for us as our first town centre location. The results have been exceptional—consistently exceeding targets and building a strong, loyal customer base. It’s a testament to the strength of the destination and its audience.”
Steve Moore, Co-Founder & CEO, Flight Club
POSITIONING

At the Heart of It All

Positioned on Cheltenham High Street, The Brewery Quarter sits at the centre of the town’s retail and leisure landscape.

Seamlessly connected to The Promenade, key cultural venues and major transport links, it benefits from both planned visits and natural footfall. Its central location ensures it is not just part of the town, but integral to it.

THE
BREWERY
QUARTER
JOHN
LEWIS
TOWN CENTRE
REGENT ARCADE
THE
PROMENADE
ARKLE COURT
150 PREMIUM APARTENTS
THE QUADRANGLE
OFFICES
CHELTENHAM
RACECOURSE
BUS STATION
AROUND TOWN

IN GOOD COMPANY

Cheltenham is home to major global and national brands, reinforcing its strong commercial reputation. From the world-renowned cyber security organisation GCHQ to internationally recognised fashion brands Superdry and Holland Cooper, the town attracts a diverse mix of high-profile businesses across multiple sectors. Alongside these are a wide range of strong national operators in retail, leisure and services, making Cheltenham a highly established and desirable business location.

WORKPLACE & COMMUNITY

Built-In Footfall

The Brewery Quarter benefits from a strong and growing workplace population.

With over 40,000 sq ft of office space onsite and thousands of employees within a short walk, the scheme enjoys consistent weekday trade alongside its leisure-driven footfall.

This built-in audience supports repeat visits, regular spend and a steady daytime economy, complementing its vibrant evenings and weekends.

Directly opposite the scheme, Arkle Court; a premium residential development of 150 homes, is scheduled for completion in 2027, further strengthening the built-in customer base and driving sustained future footfall.

150 Premium Apartments
COMING 2027
Montpellier Legal
EVENTS & ACTIVATION

A Destination That Never Stands Still

A dynamic, year-round programme of events and marketing activity ensures The Brewery Quarter remains vibrant, relevant and consistently busy.

Aligned with Cheltenham’s renowned festivals and key seasonal moments, activity drives repeat visits, extended dwell time and increased spend.

From Race Week and cultural festivals to summer events and festive campaigns, the calendar creates ongoing reasons to visit, supporting both footfall and brand performance.

AVAILABILITY

Opportunities

A limited selection of units are currently available.

Offering a variety of sizes and configurations, these spaces provide flexibility for a range of retail and leisure operators. Detailed floor plans and specifications are available on request.

Venue at The Brewery Quarter at night

A Platform
for Growth

A Destination
Without Equal

The Brewery Quarter presents a rare opportunity for brands to establish or expand within a proven, high-performing destination.

Whether launching a flagship or entering the South West market, this is a location designed to support success, combining strong co-tenancy, high visibility, and a loyal, experience-driven customer base.

There is no equivalent.

CONTACTS

Enquire now

All leasing enquires go through our agents KLM Retail and Savills