Siren Cheltenham announces official opening date - with 1,000 free pints up for grabs

‍Siren Cheltenham is officially opening its doors at The Brewery Quarter on Monday 28 September at 4pm, bringing award-winning independent craft beer, great food and a fresh new social space to the heart of Cheltenham.

The long-awaited new venue from Berkshire-based Siren Craft Brew will welcome its first guests from 4pm on Monday 28 September, marking the latest chapter in the brewery's 13-year story.

Located in The Brewery Quarter, a destination with more than 230 years of brewing history, Siren Cheltenham will offer more than 30 lines of brewery-fresh beer, including Siren's much-loved beers and cask ales, alongside wines, cocktails and non-alcoholic options.

And there's a pretty good reason to get there early...

1,000 free pints to celebrate

To celebrate the launch, Siren is giving away the first 1,000 pints of Lumina, its award-winning Gluten Free Session IPA, completely free during opening week.

From 4pm to 5pm each day, guests can enjoy a pint of Lumina on the house, while stocks last, giving beer fans the perfect excuse to raise a glass to Siren's arrival in Cheltenham.

The opening week promotion runs from Monday 28 September through to Sunday 4 October.

More than just great beer

Siren Cheltenham has been designed as a social space for everyone - whether you're a dedicated beer drinker or simply looking for somewhere great to eat, drink and spend time with friends.

The reimagined venue features a flexible layout designed around different ways to enjoy the space, from casual drinks and relaxed conversations to private bookings and celebrations.

Alongside its extensive drinks menu, Siren is promising a seriously good food offering, with a focus on creating the kind of welcoming, community-focused hospitality that has become synonymous with the brewery.

Regina Aponte, General Manager at Siren Cheltenham, said:

"I'm excited to finally open the doors and be part of the Siren family, showcasing our delicious and vast range of beers. It's been a real journey getting here, building a team and shaping the vibe we want people to feel the moment they walk in. With the help of my wonderful AGM, Jenny, we've managed to pull together a stellar team.

"Our aim is for Siren Cheltenham to be known for its top-notch hospitality, amazing food, and the best beer lineup in Cheltenham. We want every guest to feel welcomed and to leave with a smile."

Get involved before opening night

Ahead of the launch, Siren has also been inviting the local community to get behind the new venue through its Crowdfunder campaign, which launched in August.

A range of rewards are available, including a 150% return on investment, which can be used as credit at Siren Cheltenham or online via the Siren webshop.

For those wanting to be among the first through the doors, the Crowdfunder also offers access to the Siren Cheltenham pre-launch party, including 150% of your pledge as venue credit, your name on the Supporters Wall, early access to the booking system and an invitation to the launch party.

The Siren Cheltenham Crowdfunder is available now.

From Berkshire to Cheltenham

Founded in Berkshire 13 years ago, Siren Craft Brew has grown from a small industrial-estate brewery into an independent business employing more than 80 people and brewing the equivalent of almost four million pints of beer in 2026.

The Cheltenham venue represents the brewery's latest step in bringing its independent, community-focused approach to hospitality to a new audience - and its arrival adds another exciting name to the growing food, drink and entertainment line-up at The Brewery Quarter.

Siren Cheltenham opening date

Monday 28 September 2026
Doors open: 4pm
Opening hours: 4pm-11pm

Come along, raise a glass and discover Siren's latest venue at The Brewery Quarter.

Find out more and support the Siren Cheltenham Crowdfunder.

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