Siren Craft Brew selects The Brewery Quarter for first expansion beyond Berkshire

Award-winning independent breweryand hospitality operator Siren Craft Brew has selected The Brewery Quarter in Cheltenham for its first venue outside Berkshire, taking over the destination's last remaining unit later this year.

Founded in 2013, Siren Craft Brew has grown from a local brewery into one of the UK's most respected craft beer brands, operating three hospitality venues alongside its Berkshire brewery. The Cheltenham opening marks a major milestone as the business expands beyond its home region for the first time.

The new venue will bring Siren's renowned craft beer offering, guest pours and elevated casual dining experienceto Gloucestershire, further strengthening The Brewery Quarter's line-up ofleading leisure and hospitality brands.

Nikki Kontarines, Director at Martin Commercial Properties, said: "We're delighted to welcome Siren Craft Brew to The Brewery Quarter. They are one of the UK's most exciting independent beer brands and exactly the kind of operator that helps keep the destination fresh, distinctive and experience-led.

"For Siren to choose Cheltenham for its first venture outside Berkshire is a significant endorsement of both the town and The Brewery Quarter."

Darron Anley, Founder of Siren Craft Brew, said: "As we explored opportunities beyond Berkshire, The Brewery Quarter quickly emerged as one of the most attractive locations we looked at. Cheltenham has a strong reputation for quality food and drink, a thriving visitor economy and a customer base that actively seeks out premium experiences.

"The site itself offers a f antastic opportunity for us to showcase everything that makes Siren special -from fresh beer and exclusive releases to great food and hospitality. We're excited to bring the brand to a new audience and take this next step in our growth."

Dominic Brady, Director at KLM Real Estate, said: "Siren Craft Brew had been searching for the right opportunity to support its first expansion beyond Berkshire, and The Brewery Quarter stood out from the outset. The combination of a high-quality scheme, strong operator mix and Cheltenham's affluent catchment made it an excellent fit for the brand.

"The availability of this prominent unit presented a rare opportunity to secure a flagship location in one of the South West's most established leisure destinations, and we're delighted to have helped bring the deal together."

The announcement follows continued investment and growth at The Brewery Quarter, which is home to a mix of nationally recognised and independent operators including The Alchemist, Flight Club, The Botanist, Wingstop and Cosy Club.

Further details about the opening will be announced in due course.

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